This Privacy Policy describes how Reformer Outlet (“we,” “us,” or “our”) collects, uses, stores, shares, and protects your personal information when you visit our website, create an account, make a purchase, or otherwise use our services. By accessing our website or providing us with your personal information, you agree to the practices described in this policy. If you do not agree, please do not use our site or services. For questions, contact us at support@reformeroutlet.com.

What Information We Collect

We collect information that you provide directly to us as well as certain data collected automatically when you use our site. When you place an order, create an account, or contact us, we may collect your name, email address, phone number, billing and shipping address, and payment details. If you choose to create an account, we will also store your login details.

In addition, we automatically collect technical information such as your IP address, browser type, device type, operating system, referral URLs, and your interactions with our site. We also use cookies and similar technologies to maintain your session, store preferences, and analyze traffic. This information helps us improve our services and secure our website.

We do not knowingly collect sensitive personal information such as health, biometric, or religious data.

How We Use Your Information

We use the personal information we collect to process and deliver your orders, manage payments, and arrange for shipping. Your contact details may be used to communicate with you about orders, respond to customer service requests, and provide important updates regarding our services.

We also use your information to operate, maintain, and improve our website, and to send marketing or promotional messages if you have opted in. Information may further be used to detect and prevent fraudulent transactions, comply with applicable laws, and maintain the overall security of our services.

Sharing of Information

We do not sell your personal information. We share your data only in limited circumstances. We may disclose your information to trusted third-party service providers who assist us with payment processing, shipping, analytics, and website hosting. Our store is hosted on Shopify, which stores your data securely on servers protected by firewalls. Payments may also be processed by third parties such as Shopify Payments, PayPal, or Stripe, each of which maintains its own privacy practices.

We may share information in connection with business transactions, such as a merger, acquisition, or sale of assets. We may also disclose information when required by law, subpoena, or government authority, or when you provide explicit consent for specific purposes.

Cookies and Tracking

Our website uses cookies and similar technologies to provide core functionality and to personalize your experience. Cookies allow us to keep your cart active, remember your login details, improve site speed, and understand how customers use our store. We may also use tools like Google Analytics to gather insights into traffic and performance.

You may disable cookies in your browser, but please note that some features of our website may not function properly without them.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy. This includes keeping your data to process transactions, comply with tax and legal obligations, resolve disputes, and enforce our agreements.

When your information is no longer needed, we securely delete or anonymize it. If you close your account, some information may be retained in backup files for compliance and fraud-prevention purposes, but will no longer be actively used.

Security

We take reasonable steps and follow industry best practices to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption via SSL, PCI-DSS compliance for payment processing, and secure data storage.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be 100% secure. While we work to protect your information, we cannot guarantee its absolute security, and you use our website at your own risk.

Children’s Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal data from minors. If we learn that we have collected personal information from someone under 18 without parental consent, we will take immediate steps to delete it.

Your Rights

Depending on your state of residence, including under laws such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), you may have certain rights over your personal information. These include the right to know what information we collect, the right to access and obtain a copy of your data, the right to request correction or deletion of your information, and the right to opt out of certain uses or disclosures.

You also have the right not to be discriminated against for exercising your privacy rights. To exercise any of these rights, contact us at support@reformeroutlet.com.

Third-Party Services

As noted above, our e-commerce platform is powered by Shopify. Shopify stores your data in compliance with PCI-DSS standards and other applicable laws. Payment processors such as PayPal and Stripe also operate under their own strict security protocols.

We may use third-party analytics providers, such as Google Analytics, to understand website usage. These third parties may use cookies and tracking technologies subject to their own privacy policies.

Do Not Track and Opt-Out

Some browsers allow you to enable a “Do Not Track” (DNT) signal. At this time, we do not respond to DNT browser signals, as there is no consistent industry standard. However, you may control your privacy preferences through your browser settings, and you can opt out of personalized advertising via Google Ads and other providers.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time, so we encourage you to review it regularly. Any changes will take effect immediately once they are posted on this page. If we make significant updates, we will notify you here so that you remain informed about what information we collect, how we use it, and under what circumstances we may disclose it.

If our business is sold, merged, or transferred to another company, your personal information may also be transferred so that services can continue without interruption.

Contact Us

If you have any questions about this Privacy Policy, or if you would like to make a request regarding your personal data, please contact us:

Reformer Outlet
Email: support@reformeroutlet.com
Phone: (307) 333-9867